With millions of users and billions of data points, is it out of the question to think Facebook could someday “predict the future” in a way? They have an unmatched human behavior database which surely could be mined to provide insight on what will likely happen next.

However, while surfers may be more trusting, online shoppers are 30% less loyal to online businesses than in 2007.

Author of the study, Dr Brent Coker, said the increase in online consumer trust is largely linked to the visual appeal of websites. “As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence. As the internet has become prettier, we are venturing out, and becoming less loyal.”

“With websites becoming increasingly attractive and including more trimmings, this creates agreater feeling of trustworthiness and professionalism in online consumers.
Prettier websites make for more trusting web surfers, study finds.

(via putorti)

If you get ripped off, it’s partly your fault. You’re the one who ignored every sign that the guy charging 80% less was a fraud. You ignored the fact that the social media expert couldn’t write a coherent sentence. You’re the one who decided to offshore development to save money. Don’t be surprised when it’s a total flop.
“18 random thoughts about internet marketing” by Ian Lurie, a guy who has built a successful internet marketing agency and someone who always has perfect pitch advice. If you’re not following his blog, you’re missing invaluable advice.

Web Marketing Pet Peeve

I’ve been subscribed to dozens of email newsletters for web services that I’ve signed up for but only used a few times. Mostly, these services have obscure names that don’t immediately give me an idea of what these services do.

Sending me an email newsletter months after I signed up with no immediate explanation of what that service does annoys me to no end!

In the case of this email that just ended up in my inbox, it took Censura 139 words before their text told me they are a “forum application”. UNSUBSCRIBE!

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